Media & Content

Life has no manual. We believe in the power of the tangible, the unpolished and lived-in moments that grand slogans can’t capture. From a solitary home on the steppe to a girl reclaiming her place on the pitch, we choose the grit of reality over the polish of a headline. We’re here to witness these stories, ensuring every complex soul is seen exactly as they are.

Video Channel

GoodJob is a public initiative dedicated to shining a light on the people guarding sustainable living at its source. We spotlight those who find genuine joy in their labor, sharing their raw, firsthand experiences with the world. Our mission is to close the loop between those who care about the planet and those who are taking action to save it.

#Sisyphus of the Pacific Ocean

On China’s easternmost edge, former sailor Uncle Hai has made it his life’s mission to reclaim the shoreline from a tide of ocean plastic. For years, he has stood as a lone sentinel against the waste, turning a solitary battle for nature into a point of pride for his entire community.

#The Real Happy Farm

Just an hour away from Shanghai’s concrete jungle, former golf coach Li Haitao has spent 12 years healing soil once scarred by chemicals. Now a thriving sanctuary for ducks and rice, this farm is proof that even the most damaged land can be reborn through patience and the wisdom of nature.

#Pastures, Redefining Home

We visited conservationist Zhaqiong Barang, whose team has spent 20 years pushing back the desert. By restoring the soil and water, they are breathing life back into the shrinking grasslands and keeping the nomadic heart of the steppe beating strong.

#Beyond The Big Cities

In Qixi Village, children wrestle in the dirt and learn to compost while adults find a new rhythm between art and labor. This isn’t just an “escape”—it’s a collective experiment in re-parenting and community resilience.

#The Childhood of My Dreams

At Dazu Primary School by Lugu Lake, PE means archery, and electives include horse riding and traditional brewing. Immersed in Dongba culture, these children grow up alongside nature—living the wild, free childhood that every "inner child" in East Asia still longs for.

#Unlock the Artist In You

In a Fujian village, everyone is an artist. Shen Minghui rediscovered his creative spark through painting. For him, it wasn’t just about the art; it was about finding the courage to honor what truly matters to his inner self.

#What Textbooks Never Taught Me

Textbooks describe Sanjiangyuan as a "water source," but few truly know its soul. Living alongside herders and wildlife, we discovered a place defined not by grand vistas, but by the quiet resilience of the bears, the prayer flags, and the people guarding our rivers.

#The Owl Village

Tucked away in an abandoned village near Dali, we found the real residents: owls. Through the lens of an “adventure game,” we meet the rescuers protecting these birds of prey, turning a ghost town into a sanctuary where wildlife and human dreams coexist.

#Saving the Sea Puppies

In the Liaohe Estuary, Teacher Tian and his volunteers have spent years rescuing spotted seals. These "pups of the sea" are facing a silent crisis in our waters. We joined them at sea to see how small, local actions can secure a future for these vulnerable creatures.

#Saving the Sea Puppies

Unbottle Now

Documentary

Changemakers began when BottleDream's founder Kenny Choi traveled the world alone at 26 with a camera. It records global and local pioneers who are "changing the world" from every corner of the earth.

Season 1

Armed with a single camera, A Cai spanned four continents and 30+ cities to capture 100+ stories of people using bold, innovative thinking to tackle age-old social ills. The stories on our homepage are the heart of this season!

Season 2

We turn our lens toward the Chinese-speaking world, documenting changemakers on the ground as they navigate local complexities to spark a more creative, sustainable future.

Season 3

We zoom in on the "micro-moments" of daily life. We explore how to live with intention in a complex world, seeking out life alternatives that are kinder to both the planet and our own well-being.

Stream Now

Blog

From DIY coffins in garages to stages in refugee camps, we offer no standard answers, only a world of raw, unfolding possibilities.

#Why Not DIY Your Own Coffins

79-year-old Katie and her crew build their own coffins in a garage—turning them into race cars and vibrant sofas. They’ve started a club that stares down mortality with a grin, turning life’s ultimate taboo into a DIY celebration.

#The Color Green Is Not Eco Friendly

Why "printing green" isn't as simple as it looks. A designer's quest for truly eco-friendly ink and paper proves that sustainability is hidden in the smallest technical details.

#The Safety Net Made Out Of Sanitary Products

In the wake of the 2023 earthquake, one woman organized a mission to get sanitary pads to disaster zones. Her story is a testament to how small acts of dignity can trigger a global wave of empathy.

#Women’s Football, From Zero To One

Haruwin's Woman Football Club is about reclaiming the pitch and rewriting the rules. We follow a grassroots team practicing feminism through every kick, pass, and goal.

#TEDx Refugee Camp

The world’s first TEDx held inside a refugee camp. Twelve speakers prove that even in the harshest conditions, creativity and human spirit can flourish on a global stage.

#Sign Language Theater

Rediscovering the world through the beauty of Deaf culture. By bringing sign language to the stage and screen, we’re opening up a more inclusive, expressive way to communicate.

#The Toilet Paper Revolution

A revolution that started with a roll of paper. We look at how restoring public dignity in primary schools is the essential first step toward a broader social shift.

#Everday People Saving The 911 of Oil Spill

kites and DIY cameras became "citizen satellites" to monitor industrial disasters after The Deepwater Horizon oil spill in Mexico occurred. A story of how grassroots action can hold the powerful accountable.

#Sorry, I didn't Let Li-Zhi Hui Live

A "survival game" that simulates the invisible biases women face every day. It’s a powerful tool for unlearning the prejudices we’ve been taught to call "normal."

#The Homeless World Cup

Using football to restore the confidence of those the world tried to erase. A look at how sport helps people rebuild their lives and find their way back into society.

Podcast

A podcast dedicated to the intersection of self, society, and the natural world. We “unbottle” the truth behind sustainable consumption, ethical branding, and the evolving culture of social change.

#Branding For The Common Good

Can business be forces for good? We dive into the tug-of-war between commercial power and sustainability, looking past the marketing buzz to find the real impact.

#Sporty DNA, The Urban Myth

Is there a natural link between sweat and sustainability? We explore why the sports industry is sprinting toward green and how physical movement can inspire a social movement.

#Women & Brands

Ads talk a big game about feminism, but has the needle actually moved? We discuss the gap between glossy campaigns and the real-world solutions women need today.