Media & Content
Life has no manual. We believe in the power of the tangible, the unpolished and lived-in moments that grand slogans can’t capture. From a solitary home on the steppe to a girl reclaiming her place on the pitch, we choose the grit of reality over the polish of a headline. We’re here to witness these stories, ensuring every complex soul is seen exactly as they are.
Video Channel
GoodJob is a public initiative dedicated to shining a light on the people guarding sustainable living at its source. We spotlight those who find genuine joy in their labor, sharing their raw, firsthand experiences with the world. Our mission is to close the loop between those who care about the planet and those who are taking action to save it.
#Sisyphus of the Pacific Ocean
On China’s easternmost edge, former sailor Uncle Hai has made it his life’s mission to reclaim the shoreline from a tide of ocean plastic. For years, he has stood as a lone sentinel against the waste, turning a solitary battle for nature into a point of pride for his entire community.
#The Real Happy Farm
Just an hour away from Shanghai’s concrete jungle, former golf coach Li Haitao has spent 12 years healing soil once scarred by chemicals. Now a thriving sanctuary for ducks and rice, this farm is proof that even the most damaged land can be reborn through patience and the wisdom of nature.
#Pastures, Redefining Home
We visited conservationist Zhaqiong Barang, whose team has spent 20 years pushing back the desert. By restoring the soil and water, they are breathing life back into the shrinking grasslands and keeping the nomadic heart of the steppe beating strong.
#Beyond The Big Cities
In Qixi Village, children wrestle in the dirt and learn to compost while adults find a new rhythm between art and labor. This isn’t just an “escape”—it’s a collective experiment in re-parenting and community resilience.
#The Childhood of My Dreams
At Dazu Primary School by Lugu Lake, PE means archery, and electives include horse riding and traditional brewing. Immersed in Dongba culture, these children grow up alongside nature—living the wild, free childhood that every "inner child" in East Asia still longs for.
#Unlock the Artist In You
In a Fujian village, everyone is an artist. Shen Minghui rediscovered his creative spark through painting. For him, it wasn’t just about the art; it was about finding the courage to honor what truly matters to his inner self.
#What Textbooks Never Taught Me
Textbooks describe Sanjiangyuan as a "water source," but few truly know its soul. Living alongside herders and wildlife, we discovered a place defined not by grand vistas, but by the quiet resilience of the bears, the prayer flags, and the people guarding our rivers.
#The Owl Village
Tucked away in an abandoned village near Dali, we found the real residents: owls. Through the lens of an “adventure game,” we meet the rescuers protecting these birds of prey, turning a ghost town into a sanctuary where wildlife and human dreams coexist.
#Saving the Sea Puppies
In the Liaohe Estuary, Teacher Tian and his volunteers have spent years rescuing spotted seals. These "pups of the sea" are facing a silent crisis in our waters. We joined them at sea to see how small, local actions can secure a future for these vulnerable creatures.
Documentary
Changemakers began when BottleDream's founder Kenny Choi traveled the world alone at 26 with a camera. It records global and local pioneers who are "changing the world" from every corner of the earth.
Season 1
Armed with a single camera, A Cai spanned four continents and 30+ cities to capture 100+ stories of people using bold, innovative thinking to tackle age-old social ills. The stories on our homepage are the heart of this season!
Season 2
We turn our lens toward the Chinese-speaking world, documenting changemakers on the ground as they navigate local complexities to spark a more creative, sustainable future.
Season 13
We zoom in on the "micro-moments" of daily life. We explore how to live with intention in a complex world, seeking out life alternatives that are kinder to both the planet and our own well-being.
Blog
From DIY coffins in garages to stages in refugee camps, we offer no standard answers, only a world of raw, unfolding possibilities.
Podcast
A podcast dedicated to the intersection of self, society, and the natural world. We “unbottle” the truth behind sustainable consumption, ethical branding, and the evolving culture of social change.
#Branding For The Common Good
Can business be forces for good? We dive into the tug-of-war between commercial power and sustainability, looking past the marketing buzz to find the real impact.
#Sporty DNA, The Urban Myth
Is there a natural link between sweat and sustainability? We explore why the sports industry is sprinting toward green and how physical movement can inspire a social movement.
#Women & Brands
Ads talk a big game about feminism, but has the needle actually moved? We discuss the gap between glossy campaigns and the real-world solutions women need today.
#Parenting & Entrepreneurship
How does a "parental lens" reshape an "entrepreneurial heart"? A candid conversation with the founders of NEIWAI and Brook & Breeze on how caring for the next generation transforms the way we do business.
#Pets Are Living More Eco Friendly Lives Than Us
It turns out our cats and dogs might be the ultimate sustainability experts. We chat with eco-conscious owners about how a low-impact life is really just a return to simple health and joy.
#Eating Well In The Era of Fast Ready Meals
Let's unbottlie the truth about our food, stripping away the buzzwords to reveal what "organic" actually means for our plates and the planet.
#Gaming to Age
We sat down with innovators in the senior care industry to explore fresh, unexpected blueprints for the future of aging. Is a more playful, connected old age finally within reach?
#Urban Nomads
For young professionals caught in the urban grind, "the countryside" has become an ideal way of living. Is trading the skyscraper for the soil actually feasible? What are the real hurdles standing between urban dreams and rural reality? We’ve invited guests who’ve made the leap to share their answers.
